It is definitely a good time for a re-brand, I would say. Time for a new website, new photography blog, new logo… a completely fresh, new look.
Recently, I’ve learnt the importance of not allowing my portfolio, my business and generally, my creativity to become stale. It’s all too easy to get stuck in a loop, like a broken record, repeating the same ideas over and over, producing the same photographs, working with the same people. I was guilty of this in 2013; for example, I worked with one particular model no less than half a dozen times in two months. We worked great together, and, as people often do when they work together as often as we did between 2012 and 2013, we became good friends, which for a while only fed our creativity further; she was, I suppose you could say, my muse. However, after a while, our model-photographer friendship became less of a muse, and more of a habit. Our shoots became less ‘spontaneous’ and more ‘half-heartedly planned’. Actually, no, half-hearted is not accurate… just… rushed.
It was therapeutic, really. In many ways, 2013 was a bad year for me, personally. A lot happened, and these somewhat repetitive photo shoots were a release, with the familiar team, making me laugh, inspiring me. I don’t regret falling into a replay loop for those two months, but it’s definitely not something that I wish to continue either.
I plan to break that mould this year, and to experiment with new creative teams, new locations, new creative mediums. I have been working hard to learn web design, experimenting with graphic design, throwing myself into the creative writing that I have always privately enjoyed so much. I have for some time been considering whether I am purely a photographer, or whether or not I will some time in the near future also call myself a graphic designer, or a writer, or even a web designer? The four creative professions overlap easily, they can each focus on the same fashion-led specialty, while opening my eyes to ways of creating art that this time last year, I would never have considered.
I have so many plans for 2014, and I am so excited to begin! I will be stepping out of my comfort zone with some new projects. I will be experiment and discover new areas of photography, further my new-found graphic and web design skills (hopefully, talents), exploring new styles and techniques and meeting new people. I have a moleskine of ideas that are still little more than a scribbled note or a hastily drawn sketch, and this needs rectifying. What’s more, I will be deciding on my future ‘base’. It’s no secret that I tend to be a bit of a nomad. I blog about it here. I love border-hopping across Europe; the vast array of cultures, languages and opinions are such a wonderful source of inspiration for me. However, recently I have been wondering whether it is time to lay down some roots, and to find a base for myself, and to become a girl who occasionally travels, rather than a girl who occasionally flies back home.
It’s a tough decision for me, and right now I have no idea which I will choose… not just in terms of nomad or… sedentary? And after that decision, then there is the matter of which country do I choose? Which city? London? Paris? Milan? Or do I throw myself out into the unknown entirely and fly to the States, to NYC – a complete unknown to me. It would have to be a fashion capital, I can say that much at present. That much is clear, no? No doubt, I shall blog about my decision, once it is made, and so keep a close eye.